How We Build Future-Proof Marketing
Delivering an outstanding marketing experience isn’t easy. It requires a fully-integrated approach that combines data, customer behavioral insights, and expertise.
That’s why we put the customer at the center of our approach and deliver end-to-end solutions that account for the psychological factors that impact decision making, not just data.
Here’s what you can expect when you work with us to understand what your customer wants and needs:
Step 1:
Discovery Meeting
Understanding your current process and goals is the first step to developing a strong behavioral marketing approach for your brand or product.
That’s why we start each new engagement with a deep dive into your company goals, current brand perception or standing, and customer base. This ensures that we get to know your brand and customers at their core, giving our experts a clear view of your unique needs.
Step 2:
Proven Approaches and Market Research
To understand how people go through the decision-making process and how they will behave, we take a deep dive into existing behavioral research to ID proven approaches that can help us assess and make recommendations for your current marketing efforts.
We spend time pulling and analyzing data from your business, current market trends, and your competitors to determine what elements impact your customer’s decision making process and how to optimize your marketing approach for the best results.
To do this, we take a look at:
Current Processes, Recent Campaigns, Marketing Creative, User Demographics, Competitors, Locality & Cultural Impact, Awareness & Perception, Past Results
Step 3:
Deep Behavioral Research
If needed, we conduct primary research using qualitative and quantitative research methods, enhanced with projective techniques, to obtain and analyze key factors that impact your customers’ decision making. Using that information, we create a framework that informs how to use the behavioral research to enhance your marketing approach.
To provide a realistic view of your customer's decision making process, the behavioral framework is enriched using machine learning and AI-enabled technology to match data and behavior to marketing elements, like visuals, content, and platform or media preference.
Step 4:
Marketing Activation
We leverage choice architecture techniques to ensure creative testing is designed to reveal consumer preferences, coupled with statistical analysis of results across more than 28,000 data points to ID quantifiable attributes about your customers and prospects.
Additionally, we leverage this data and our proprietary technology to enable automation to drive personalized communications at scale. This connection of behaviorally designed creative, advanced testing, and automation significantly improves marketing reach and impact.
Step 5:
Refinement and Analysis
We continually review marketing campaigns to ensure you get the best performance.
Whether we need to adjust deployment and delivery schedules or take a deep dive into results to uncover the ‘why’ behind your performance, we partner with you on an ongoing basis to ensure you realize the full benefits of our unique and proven approach.
Ready to Step Up Your Marketing?
