Meet Your New Marketing Secret Weapon
You’ve got enough to worry about without agonizing over whether you're getting the most out of your marketing dollars. Fortunately, understanding how consumer decisions are made can help you improve overall marketing accuracy and reduce spend.
To help you build an accurate, predictable marketing engine, Limetree uses a combination of behavioral science, raw data, machine learning, and proven methods to take your marketing to the next level.
Behavioral Science
So many intangible things go into making a big purchasing decision, like unique life experiences, environmental factors, and emotional triggers.
That’s why Limetree uses behavioral science to understand the psychological and contextual factors affecting consumer behavior, so you get a crystal-clear view of who your customer is and what may affect their decisions. Armed with this info, you can build better marketing campaigns to engage with them.
Data Science
Data is an incredibly reliable marketing resource, and fortunately, most businesses generate gigabytes of data every day. But, sometimes, too much data can get messy or overwhelming.
Using data science, we apply machine learning and artificial intelligence to identify observable behaviors and trends in the data that signal opportunities to impact customer behavior.
Marketing Activation
The combination of behavioral science and rich data in campaigns can be a beautiful thing when it comes to improving marketing performance and customer experiences. But knowing how to unlock that potential is key to going from theory to practice.
Our experts identify and apply proven strategies and advanced testing methodologies to uncover consumer preferences at the individual level, so you can finally generate real marketing results you can measure.
Ready to Have Predictable Marketing Outcomes?
