Empowering Smart Marketing Decisions

Partnering with Limetree is your golden ticket to better, smarter, and faster marketing decisions based on real customer decision trends.

 
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Making Marketing Decisions Easier Than Ever

 

Limetree is a behavioral marketing company dedicated to making marketing smarter and more effective by uniting data, behavioral science, and design.

Through a unique combination of proven processes, qualified professionals, and proprietary technology, we’ll help you reduce spend, maximize performance, and reclaim your time so you can focus on other aspects of the business.

This tried-and-true approach delivers actionable customer insights that significantly improve your ability to truly target the right people with the right message.

 

The Next Step in Marketing Evolution

Limetree began with a very simple, holistic purpose:

To make marketing smarter and more impactful.

Through an unquenchable desire to learn and challenge the status quo, we apply this mission every single day by uncovering the “why” behind customer behavior and validating the best application of ‘how’ to improve processes and make a difference.

 
 
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 Learn More from Our Experts

 

Driving Positive Behavior Change to Improve Outcomes

Hale Forster, Director of Behavioral Science, introduces Limetree's approach to reduce risk and improve outcomes for our clients. She also explains how we connect academics, industry-leading researchers, and our clients to advance marketing strategies.

Behavioral Science Creates a Distinct Advantage

Lisa Zaval, Principal Behavioral Scientist, shares insights on how behavioral science can be used to impact positive behavior change and how Limetree elevates results with a first-of-its-kind testing approach.

Applying Behavioral Science to Creative

Shelly Fletchall, Creative Director, describes how her team applies behavioral and data science insights to create game-changing creative solutions that are calibrated to perform and be measured.

Delivering Solutions that Solve Client Problems

Michael Meadows, Managing Partner, Strategy and Performance, delivers exciting insights on our patent-pending testing methodology along with how we connect campaign performance with industry expertise.

Extracting the Value Out of Data

Galen Swint, Managing Partner, Analytics and Technology, explains how Limetree unlocks data by integrating behavioral science into unique and patented testing models to uncover patterns and gain valuable customer insights.

 
 

Meet the Team

 

Robed Beauville
Senior Data Scientist

Brian Farish
Data Engineer

Shelly Fletchall
Creative Director

Hale Forster, PhD
Director, Behavioral Science

Beth Karlin, PhD
Behavioral Science Advisor

Richard Hachar
Director, Data Science

Brevin Mastovich
Marketing Strategist

Michael Meadows
Managing Partner, Strategy and Performance

Emily Rich
Program Manager

Chet Riley
Principal Data Analyst

Scott Rogaliner
Managing Partner, Operations & Finance

Elliott Rosenthal
Director, Strategy

Tom Rouse
Founder & President

Jylana Sheats, PhD
Behavioral Scientist

Galen Swint, PhD
Managing Partner, Analytics & Technology

P. Antoinette White
Business Integration Lead

Lisa Zaval, PhD
Principal Behavioral Scientist

 

 

Ethics

Limetree is committed to delivering behavioral marketing solutions that eliminate human bias and facilitate transparent, data-driven decision-making that is beneficial to our clients and their customers. We use behavioral science, data science, and AI to reduce the waste caused by mistargeted advertising and to design strategies that improve the customer experience. To maintain the highest quality standards, each of the methods, techniques, and recommendations Limetree provides is fully vetted and validated by industry leaders before we ever begin using them.

Strategic Partners and Certifications

 

 Ready To Put Science Behind Your Marketing?

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