The last 10 years has been a golden age for understanding how the human mind works. We know that the average person makes over 35,000 decisions a day. Talk about information overload!
To protect us from having to make all these decisions, our brains have developed a non-conscious filter that most often decides not to make a decision, and move on.
A limitation of contemporary research is that it focuses on insights that sit above the surface, in our conscious brain. So most companies miss the most impactful insights that are sitting below the surface. These deeper insights shed light on ways to cut through consumers' non-conscious filter and get them into a decision-making state.
Enter Limetree. We combine market leading behavioral data, behavioral science, behavioral design and technology to predict and drive customer behavior.
As the former President and Chief Executive Officer of La Quinta Inns and Suites, I had the privilege to work directly with Tom and his team on many projects. They always deliver beyond my expectations and their creativity consistently delivers award-winning results. Their planning and execution was always spot on and the end result consistently exceeded my expectations.
With swift design sessions focused on creativity and uniqueness, Tom and his team helped us deliver a product the CEO called "the best training and marketing materials we have ever had". What's even more impressive is the speed at which Tom and his team operated to support us. Their responsiveness to our needs helped us go from design to deployment in just five weeks training 6,000 coworkers over 4 weeks via 40 2-day training sessions. As a result, the company delivered at 110% of its financial model within the first two months.
Christina Vochatzer, Senior Director of Training & COE