Find the Source of Customer Choices
Here’s the truth; data is a cornerstone of modern marketing. It’s a basic building block for everything we know. However, understanding the different types and stages of data or how it explains customer decision-making and engagement potential can be a daunting task.
Even if your data is well-managed, you’ll still need to think about how and when to segment your customers. Since different marketing goals mean different data needs, what works for a product segmentation may not be right for increasing spend with customers that split purchases across providers in your category. Similarly, there are likely unique behaviors to consider based on how your customers respond to incentives, even within a group of people who look demographically similar to each other.
These are just a few examples of how tapping into customer behavior helps you improve your ability to target and impact key points in the customer decision-making process.
Reveal the Humanity in Your Data
To help your business understand the data at your fingertips, Limetree brings together your internal data with third party and public data to create a detailed roadmap to your customers' behavior.
We mine and analyze a wide range of foundational customer insights to determine the behaviors that uniquely define your customers from their neighbors and how that impacts your company’s marketing efforts.
Age
Lifestyle
Values
Ethnicity
Activities
Interests
Income
Location
Affinities
Personality
Marital Status
Profession
Digging into who your customer is and what makes them tick gives you a clear understanding of how to engage with them through your marketing or products, so you can maximize marketing efficacy, reduce ad spend, and improve conversions across the board.
How We Apply Data Science
At Limetree, we use data science to help our clients align business goals with customer needs.
Once we have a clear definition of your goals, we focus our data exploration on filling in the observable signals that identify the who, what, where, when, and how of messaging that accurately describes your audience in alignment with those goals.
To build this goal-driven data foundation, we use a unique three-pronged approach that outlines your ideal audience and directly informs messaging context.
Data Acquisition
The first fundamental step in getting the most mileage out of your data is to assess both the quality and relevance.
Limetree’s proprietary system, Goldminer™, extracts relevant insights from your internal customer data and third-party real-world market intelligence.
Then, depending on your needs, we will use a combination of data acquisition solutions to get your hands on the right data:
Data Sourcing
Data Scoring
Customer Data Append
Demographics & Psychographics
Even if your particular industry or audience has special considerations, we can work with some less direct but still effective methods to extract the behavioral signals that we need from all available data to further your long-term marketing goals.
Data Development
Once you have the ideal data for your goals... what do you do with it?
We use a unique test-and-learn framework of advanced machine learning, artificial intelligence, and predictive analytics to develop high-performing campaign targeting and ongoing improvements based entirely on your goals and your customers’ needs.
Prospect & Identification
Customer Modeling
Machine Learning
Artificial Intelligence
Clustering
Predictive Analytics
Segmentation
Proximity Analysis
The result is a virtual roadmap that you can follow to better marketing and better decisions across your business.
Data Reporting & Optimization
After your best-case marketing scenario is put into play, we work directly with you to monitor performance and optimize your marketing through data science.
Through this partnership, Limetree provides the following:
Reporting & Learning
Campaign Measurement
Attribution & Attribution Analysis
Channel Analysis
Strategic Recommendations & Refinements
Limetree’s expert team also works closely with, and trains, key stakeholders to ensure that your KPIs remain informative and relevant to your long-term goals and ongoing marketing efforts.
Ready to Harness the Power of Data?
If you’re ready to take your marketing to the next level with in-depth data science as a service, fill out the form below for a free discovery consultation tailored to your unique company needs.
