Struggling to Connect with Your Customers?
As a business, effectively connecting with your customers on the right level can be a mystery.
On average, a person makes over 35,000 decisions per day, and many, many things influence each of these decisions. We’re also exposed to nearly 10,000 different brands each day!
So, how can you hope to stand out from the crowd?
Understanding what influences your customers' decision-making is the only answer. And in-depth behavioral science solutions from Limetree can help you get there faster.
How We Put Behavioral Science to Work for You
While it sounds super technical, behavioral science is simply a deep look at how people interact with their environment, including your brand and marketing.
Our behavioral scientists use psychology and scientific methods to understand what impacts consumer behavior and then apply empirical findings and theories to determine how to impact those behaviors.
To ensure that behavioral science results are both high-quality and accurate, we partner with leading academic institutions and the foremost experts.
Go Beyond the Data
First, our expert team digs into your data, going deeper than contemporary market research, to uncover the psychological and contextual factors behind decisions.
These are typically called System 1 behaviors and are categorized as quick, automatic, and prone to individual bias. They explain why someone might behave differently than what may be indicated in a traditional survey or research study.
These behaviors are also the most accurate way to understand how to predict and impact consumer behavior.
More Impactful Marketing Insights
Next, to uncover more detailed behavioral insights, our expert team will conduct a thorough investigation of your ideal customer using:
Review Customer Supplied Research
Review Relevant Behavioral Science Research
Review of market communications to ID opportunities for differentiation
Conduct Qualitative and Quantitative Research
Behavioral Audit of Competitor and Client Communications
These elements, combined with a patented creative scoring process, provide rich behavioral insights that define what’s working, what’s not, and how to drive consumer behavior in your marketing and business efforts.
Your Behavioral Insights Guide
Finally, Limetree’s behavioral science team connects these findings to your unique business-use case through a behavioral insights guide.
This guide brings behavioral science, marketing, and creative experts together to deliver easy-to-understand frameworks and examples to help educate stakeholders, employees, and strategic partners.
The Behavioral Insights Guide typically includes:
Recommended behavioral design strategies
Applied strategies and frameworks for implementing behavioral insights
Channel-specific creative using optimal choice architecture
Whether you’re looking to uncover new opportunities or boost the ROI of an important campaign, the behavioral insights guide provides a functional look at how your customers actually think and behave. You’ll walk away with an effective playbook for designing targeted marketing that drives your consumers to act.
Ready to Harness the Power of Behavior?
If you’re ready to understand how to break through the noise and begin putting science behind your marketing efforts, complete the form below for a tailored discovery session:
