Lisa Zaval, PhD

For Limetree, Lisa applies her professional knowledge of behavioral science to the practical marketing and business challenges of our clients. She is experienced in working across sectors (including healthcare, consumer finance and energy efficiency) to apply her knowledge of behavioral science to solve practical business and policy challenges.

She brings 10+ years of innovative academic research experience, and applies data and academic findings from behavioral economics, social psychology and consumer behavior -- to help our clients meet their priority business goals.

Lisa’s research has been widely cited and published in leading academic journals, including Psychological Science and Proceedings of the National Academy of Sciences, and has also appeared in the Wall Street Journal, Forbes and the New York Times. She also currently holds a position as an adjunct research scientist at Columbia University.

Lisa earned a doctorate degree in judgment and decision-making psychology from Columbia University, and has completed post-doctoral training at the Center for Decision Sciences at Columbia Business School.